Marq,
Welcome on board. I looked at SeaRay, Regal, Doral, Montery, and Rinker before I bought the Formula. I always liked the Formula and when it was time to make the decision it was very evident that they are top notch in quality and crftsmanship. Very solid boats with quality components all around from cushions to engine compatment and connections. One quick test for me was the weight of the boat compared to similar size boats and then the performance and ride handling. My 31PC is 14000 lbs while the rest of boats in the same size area are about 2000 lbs lighter at least and believe me that gives an incredible ride in the water without losing performance. Formula just makes great hulls.
Layout and design of the boat is just right, not too flashy but very well laid out and functional with no nonesense design. Anoother thing was the sunpads: Most boats builders put them in the center and you have to walk over them or around. Well, Formula just laid two on the sides with the ability to walk through the center to the anchor where it is safest.
As for the company, i only dealt with them briefly and they were very helpfull either by email or phone and very responsive.
When all said and done, you get what you pay for but it also does not not mean in anyway that the rest of the boats mentioned aboved are not good boats. You just need to do a sea trial and you will realize what I mean, i did it after I have done the SeaRay 300 and 320 and what a difference.